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One-to-One Print Communications
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There is really no limit as to what you can do with variable data. Research has shown
that personalizing direct mail to the recipients demographic can increase your response
rate from the industry standard return of 2% to rates exceeding 20%. This obviously has a
significant impact on your cost per lead. Following are some example projects that we have
produced for our customers.
Customized Newsletters – Financial Planners
A K&H customer had 100’s of agents with clientele ranging from age 20 to 60.
They created a database with all of the agents’ pictures, articles addressing
different issues based on age group, and lifestyle photos based on age group. Individual
agents submitted their mailing lists; these were co-mingled and CASSed to maximize postage
discount. Newsletters were then produced on a 4 color base stock. Each newsletter had a
profile column showing that agents profile and picture, articles and photos were placed in
their appropriate location based on the person’s age. Their response rates more than
tripled.
Benefit statements – Benefit Plan Administrator
We have done several projects, however the most challenging was a 12 page completely
custom guidebook for the employee to use to select the benefit options available at open
enrollment. This was a large company with many benefit options. Each book was unique to an
individuals profile. The database itself contained over 1 million records that ultimately
yielded 30,000 books.
Elections
We have developed a comprehensive system for the production of ballots and associated
printing. Our system allows us to handle very complex projects and maintain control of all
elements. A typical election in one county we handle consists of over 300,000 ballots
broken into up to 700 different styles. We also produce the return envelope for the
mail-in voters, which includes a special barcode. This barcode allows us to process the
return mail for the county, scanning in the barcode to produce an electronic file for
signature verification. Using our process the county was able to handle a countywide
Vote-by-mail election for the Seahawk stadium. Without our system this was logistically
impossible.
Go to Digital Warehouse
Go to Election Services
Go to Harcus System™
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